American Express Teams with TikTok for #ShopSmall Accelerator
American Express Tik Tok #ShopSmall promo

American Express Teams with TikTok for #ShopSmall Accelerator

With the 2022 edition of Small Business Saturday just weeks away (taking place on November 26th this year), American Express is looking to help businesses find new ways to reach customers. As part of this effort, the company has announced a partnership with the popular, youth-skewing app TikTok. Together, the two brands have created the #ShopSmall Accelerator.

Through this program, the two companies are looking to assist small businesses in reaching “a new generation of shoppers” this Small Business Saturday and beyond. Starting today, businesses will have access to tools and resources featuring TikTok creators, including Anna Sitar and Sofia Bella, as well as small business owner Brandon Blackwood.

As part of the Accelerator, businesses can also take advantage of a $100 TikTok advertising credit offer. To earn this credit, new TikTok advertisers in the United States will need to enroll by December 24th and complete an ad purchase of $50 or more within 28 days of receiving their offer details via email.

Announcing the promotion, American Express CMO Elizabeth Rutledge said of the offering, “The #ShopSmall Accelerator will help give small merchants the tools they need to reach the next generation of consumers on TikTok, where our Shop Small Impact Study found that 67% of Gen Z users have shopped from a small business that was displayed on their For You Page.” Rurledge added, “Shopping small has a significant impact on helping local communities, with two-thirds of every dollar spent at small businesses staying within the local community.”

Additionally, TikTok’s Global Head of Business Marketing Sofia Hernandez stated, “More and more American small businesses are turning to TikTok to take us inside their world in a fun authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business. The real world impact is undeniable, with 44% of TikTok users saying that they discovered something on the platform and immediately went out to buy it, according to our Global Retail Path To Purchase Study. This holiday season, the TikTok community is ready to #ShopSmall and support small businesses.”

Although the goals of the #ShopSmall Accelerators are certainly noble, Amex’s partnership with TikTok comes as the social media app is gaining renewed scrutiny among lawmakers and other officials. While the direst of impacts — including a proposed ban of the app — are unlikely to be realized any time soon, the bad press could certainly taint the opinions of small business owners when it comes to using and advertising on the platform. Nevertheless, the power of TikTok has been seen again and again, making it a potential tool for small businesses. With that, those interested in the Accelerator should check out American Express’s site to get started.

Leave a Reply

The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox

A Guide to Building Credit and Increasing Your Credit Scores

When it comes to credit, there’s some good news. The average credit score in the United States has been steadily rising in recent years, coming in at 715 in 2023. That may be because, today, consumers not only have more ways to access their credit reports and scores than ever before but also because there are an increasing number of options that Americans have for building credit in the first...

2024 SoFi Checking and Savings Review

Ever since I started taking an interest in the FinTech sector, one company whose name I’ve seen pop up over and over again is SoFi. Lately it seems as though that theme has been sent into overdrive as the company has not only become a household name thanks to its stadium naming rights deal but also because of the company’s continued product expansions. The most interesting development in my mind...
Chase Freedom Flex card

Chase Reveals Q2 2024 Freedom 5%(+) Bonus Categories

Chase has announced its bonus category picks for the second quarter of 2024 — including some interesting twists. About the categories: As April approaches, Chase has revealed what categories Freedom and Freedom Flex cardholders can earn bonuses on. From April 1st through June 30th, customers can earn 5% (or more) in three categories: Amazon.com, Hotels, and Restaurants. Similar to how Chase embraced a "New Year, New Me" theme last quarter,...

FedEx Announces Winners of 11th Annual 2023 Small Business Grant Contest

Nearly three months after the entry period ended, FedEx has announced the winners of its 11th annual Small Business Grant Content. This year's event saw more than $300,000 in funds going to a variety of small businesses across the nation. Last month, the company revealed 100 finalists, with that list now being narrowed down to just 10 winners. This year's grand prize winners included KindVR, The Cupcake Collection, Up In...
H-E-B and Central Market  credit cards

Imprint Launches Credit Cards from H-E-B and Central Market 

The FinTech Imprint is partnering with the popular Texas-based grocery chain H-E-B for a pair of new rewards credit cards. This week saw the launch of the H-E-B Visa Signature Credit Card as well as the Central Market Visa Signature Credit Card. With these two (nearly identical) options, customers will be able to earn rewards on groceries and beyond. First, both versions of the card earn up to 5% back on select...