Americans Warming to FinTech Disruption

For nearly a decade now the FinTech sector has helped change the way Americans get loans, pay for items online, and invest their money. In that time companies in the space have been met with both skepticism and excitement from those in the know. But what do average consumers in the U.S. think about financial technology companies and their disruption of the banking industry — or do they even really know about it?

According to a new study by Blumberg Technology and reported on by MarketingCharts, the majority of Americans now hold positive views of the FinTech sector. In fact nearly 70% said they either actively sought new financial technologies or were at least open to them. Meanwhile only 24% were dead set against the idea and another 7% didn’t know what to make of the growing field.

Nearly half (49%) of all respondents said that, while they were interested in what FinTech companies could offer, they would still want to keep some of their traditional banking services. However one-fifth of those surveyed claimed to be early adopters who always wanted to be on the cutting edge of financial technologies that would make their lives easier. Interestingly that figure skewed even higher among older Millennials and Gen Xers as 32% of those ages 30 to 39 said they early adopters of the latest financial solutions. Also outpacing the overall average were 18 to 29-year-olds at 27%. Understandably only 8% of those over 55 years old said the same.

Traditional Financial Institutions an Endangered Species?

The Blumberg study also asked more specific questions about how average Americans felt about FinTech. For example the survey discovered that 69% of people think FinTech solutions will help everyone to be better off financially. Similarly 65% said that new technologies helped level the playing field by making tools previously only available to the very wealthy more accessible. Perhaps the most surprising revelation to come out of the study was that 57% of respondents expect traditional banks to disappear within their lifetime.

There are several reasons why the participants of this study admire the new financial technologies that startups are bringing to the world, although they do still have some concerns. Nearly three-quarters of those surveyed said they’d want more automation and customization available to ensure they wouldn’t miss a loan payment and could strategically help them to keep the interest they pay to a minimum. Speaking of interest rates 62% said they thought they were paying too much in interest on their debt (the study didn’t specify what kind of debt). However, as has become a recurring theme, 72% of respondents said they do worry about the security of online banking services and other such technologies. Additionally 65% said that security was their main priority when it comes to choosing a financial institution.

While the FinTech sector as a whole still has a lot of growing to do before it can really be considered mainstream, this survey is a huge step in the right direction. Although the majority of Americans still have their concerns about security when it comes to their finances, FinTech companies are well aware of this fact. They will surely do everything they can to reassure potential customers that they’re not only on par with the big banks regarding security but superior to them in many other ares. In the meantime this study once again gives traditional institutions incentive to work towards partnerships with disruptive startups and improve the world of financial services for everyone.


Jonathan Dyer

I'm a small town guy living in Los Angeles looking to make solid financial decisions. I write for a number of finance websites, including HuffingtonPost and Business2Community. I founded in 2015 to focus on personal finance and the emerging FinTech markets.

Other Articles by Jonathan Dyer

Carbon Credit API Cloverly Joins Visa's FinTech Partner Connect 

Last year, Visa introduced the FinTech Partner Connect program to the United States, with the goal of introducing institutions to vetted startups that could help them expand their product offerings. Now, the latest company to join the program is Cloverly. Founded in 2019, Cloverly is an API for carbon credits, allowing businesses and consumers to help fight climate change. As the company points out, with the Visa partnership, Visa clients...

Prosper Announces $75 Million Growth Capital Financing

A long-admired FinTech has added some new capital to its coffers and it continues to grow after more than 15 years in business. Recently, Prosper Marketplace announced that it had closed a $75 million debt financing round. This capital came from a fund managed by Neuberger Bergman and will be used to help Prosper meet the demand for its loans, credit card, investment products, and more. According to the company,...

Small Business Saturday 2022 Drives Projected $17.9 Billion in Sales

This past weekend saw the kick-off to the holiday shopping season with Black Friday followed by Small Business Saturday. Now in its 13th year, the latter is a promotion meant to raise awareness for small local businesses and encourage consumers to support them. Now, the initial figures from this year's event have arrived. According to American Express (which actually invented the retail holiday in 2010), an estimated $17.9 billion were...