Cardless Partnering with American Express for Future Cards

A growing digital credit card disruptor and one of the top card issuers in the United States have announced a team up. This week, the FinTech startup Cardless revealed that it had reached a new agreement with American Express. Under this partnership, brands will be able to launch digital-first credit card offerings that utilize the “benefits, offers, and security” of the Amex network. Additionally, while financial figures were not disclosed, Amex Ventures announced that it has made an investment in Cardless, which follows the startup’s $50 million Series B last summer.

In regards to those “benefits and offers,” Cardless notes that cardholders with American Express-network cards will have access to Amex Offers. These typically brand-specific offers allow card members to earn additional points or statement credits on their purchases. Additionally, Cardless customers will be able to utilize the Global Dining Access by Resy platform among other perks.

Previously, Cardless has partnered with several professional sports teams including the Boston Celtics, Miami Marlins, Machester United, and others to release fan-centric co-branded options. More recently, the company unveiled its first travel cards in partnership with LATAM Airlines. It’s currently unclear whether these previously-issued cards — which operate on the Mastercard network — will eventually migrate to Amex.

In a press release announcing the partnership with Amex, Cardless’s president and co-founder Michael Spelfogel said, “American Express is recognized for having one of the largest and most active credit card networks in the world, with the most loyal cardholders. We couldn’t be more excited to combine Cardless’ ability to launch cards seamlessly with the valuable benefits that consumers expect from the American Express network.”

Amex’s SVP and GM of Global Network Services North America William Stredwick added, “Cardless’ digital-first mission and customer-first mindset make our brands a strong match. Leading brands want to give their customers a more personalized experience and engage with them more deeply, and our relationship with Cardless makes that possible by offering their customers access to benefits and protections from American Express.”

Over the past few years, Cardless has proven to be one of the most interesting FinTechs as its regularly added new options to its roster. Now, with this Amex partnership and investment, it could further expand its offerings in a number of ways. At this time, there isn’t much evidence of Amex’s impact on Cardless’s site, leading to questions about how the deal will play out in the short term. However, as the partnership begins to bear fruit, it will be fascinating to see how Cardless continues to grow.

Leave a Reply

Your email address will not be published.


Jonathan Dyer

I'm a small town guy living in Los Angeles looking to make solid financial decisions. I write for a number of finance websites, including HuffingtonPost and Business2Community. I founded in 2015 to focus on personal finance and the emerging FinTech markets.

Other Articles by Jonathan Dyer

July Report: U.S. Economy Regains Jobs Lost During Pandemic

In March of 2020, following a month that saw unemployment fall to 3.5%, the United States economy shed 459,000 jobs. This was followed up by a massive 20.5 million job loss in April, bringing unemployment to 14.7%. Now, 27 months later, the U.S. has returned to that February 2020 high. According to the latest Bureau of Labor Statistics report, the economy added 528,000 jobs in July. This was more than...

American Express Global Pay for Small Businesses Launches

A new offering from American Express is aiming to make international business-to-business payments easier for owners. This week, the company announced the launch of Global Pay. Using this digital platform, U.S. small businesses can make secure B2B payments to suppliers in more than 40 countries. With the mobile-friendly service, businesses will be able to see exchange rates at the time that they create payments and will be able to view...

Truebill App Rebrands to Rocket Money

In recent years, one of the most talked about personal finance apps has been Truebill. Founded in 2015, the platform has since helped users save a reported $250 million — including $150 million this year. Now, Truebill is changing its name and will continue on as Rocket Money. This name change comes following Rocket Companies' acuqision of Truebill in December 2021. The purchase cost Rocket $1.275 billion in cash. When the...