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Small Business

Looking to grow your small business? We provide tips and advice on starting and growing a small business.

Choosing Between Facebook Ads and Google AdWords

There's a good reason why Facebook and Google are two of the largest digital advertising platforms in the world. Each of these companies make it easy and relatively affordable for businesses of all sizes to reach new customers. However the option that's right for you can depend on a few things.Recently...

3 Unexpected Small Business Promotional Outlets

It seems like entrepreneurs are always looking for a new and better way to promote their businesses. Even as many now understand the power of social media, there are still a few other promotional tools that small business owners completely ignore. In fact for some brands the best thing to...

Overall Optimism on the Rise Among Small Business Owners

It seems that entrepreneurs are feeling slightly more confident this quarter than last as the results of Wells Fargo's latest small business optimism index saw a rise from 64 in April to 68 in July. Part of this optimism comes from a reported increase in cash flow and accessibility to...

5 Social Media Advertising Mistakes Small Businesses Should Avoid 3

There's no way around it: social media has changed the way small businesses advertise to customers. Today there are a number of social platforms that give entrepreneurs access to a whole range of tools for promoting their business. In fact taking advantage of these outlets is now one of the...

Can Small Businesses Benefit from the "Pokemon Go" Craze? 2

Last week Nintendo debuted a new mobile game featuring their beloved Pokemon franchise entitled Pokemon Go. As you've probably heard by now, the game sends players out into the real world to capture Pokemon creatures, train them, and even battle with other players. Since its launch, the game has become a...

Twitter Empowers Small Businesses with Dashboard

Although just about every entrepreneur now knows how important a good social media strategy can be to the success of their small business, it seems that only a few have the tools necessary to facilitate that. Twitter must have seen this growing need as the company recently unveiled a new free...

Is Your Side Hustle a Hobby or a Business?

In today's world it may seem easy to start your own small business. Heck, all you need to do is find something to sell (be it goods or services), set up a website, and start working in your spare time, right? But how do you know if your side hustle...