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Small Business Tips

Building Up Your Brand’s Reputation and Relevance 3

Whether it’s a logo, jingle, or product, many well-known brands have built their reputation on the basis of a particular aspect of their company. For example, the Nike swoosh is instantly recognizable around the world, while the catchphrase “taste the rainbow” will be forever associated with Skittles. But symbols and...

Small Businesses Name E-Mail as Their Most-Used Marketing Tool 1

n addition to traditional mediums such as print, radio, and television, digital channels have also grown tremendously in recent years. However it may surprise some to learn that, according to a recent survey, e-mail is actually the most widely used marketing tool among small business owners.

Buying an Existing Business: Is it Right for You? 4

Let’s take a look at what you need to know about buying an existing business, including how to find business for sale, the pros and cons of this approach, how franchise opportunities differ from acquisitions, and what to consider once you do take the reigns.

Basic Steps to Help Protect Your Business From Hackers 2

There are more cyber-criminals and hackers out there than ever before. Learn how to protect your business with these basic website protection protocols for your employees and your company.

Common Payroll Mistakes Business Owners Should Avoid

It can feel impossible to keep up with everything, especially in a landscape of ever-evolving regulations and standards. In order to keep your legal ducks in a row, as well as a happy staff, you can’t afford to make these common payroll mistakes.

How Your Business Can Help Overcome Facebook's News Feed Changes

There's no doubt that Zuckerberg's announcement regarding the Facebook news feed updates should worry small business owners, bloggers, and brands. Nonetheless there are a few different tactics you can try to retain your place in followers' news feeds (or update them in other ways).

Overcoming Common Business Mistakes

Maintaining your business is hard work. It may be easy to make one of these mistakes, but noticing the mistake, being aware of it, and overcoming it will lead you back on track — slimming your chances for the worst outcome for your small business.

Should Your Small Business Accept Bitcoin? What You Need to Consider

It's pretty fair to say that 2017 was the year that Bitcoin really hit the mainstream. Near the end of the year, you could hardly turn on the TV or check the news without seeing headlines about cryptocurrencies, leading many to take notice and attempt to learn all about them. Similarly,...