Has there ever been a better time to be an entrepreneur? Between the strong economy, a growing number of sales outlets, and “side hustle” culture abounding, it’s really no wonder that small business optimism reached record levels last year. Speaking of side hustles, a recent development is the the rise...
In today’s culture, the term “social media” is met either with groans or delight depending on the audience. Despite the seemingly increasing backlash against platforms like Twitter and Facebook, these outlets still serve as great tools for reaching and engaging an audience. Furthermore there’s no doubt that social sites and...
Wake up, make a pot of coffee, and start your long commute to the couch, kitchen table, or home office. This is what a lot of work days look like for people, whether they’re self-employed and home every day or part of the 70 percent who work remotely one or...
It’s often said that to make money, you have to spend money, but there is often a debate about where to spend that money and what really makes employees happy. Studies show that purpose, meaning, personal contributions, company culture, leadership, respect, and recognition all matter just as much or more...
It’s a wonder that small business owners often overlook cybercrime when considering threats to their business. Today, cybercrime is more prevalent than ever, with headlines showing instances of data breaches and business hacks year round. Yet, contrary to popular belief, a majority of cybercrime and data breach victims are, in...
Can 2019 be the year that your small business breaks out? It's certainly possible. If you have your eyes set on bigger things, these tools to help with your finances, marketing, and management can certainly come in handy and enable you to reach your business goals.
Whether it’s a logo, jingle, or product, many well-known brands have built their reputation on the basis of a particular aspect of their company. For example, the Nike swoosh is instantly recognizable around the world, while the catchphrase “taste the rainbow” will be forever associated with Skittles. But symbols and...
n addition to traditional mediums such as print, radio, and television, digital channels have also grown tremendously in recent years. However it may surprise some to learn that, according to a recent survey, e-mail is actually the most widely used marketing tool among small business owners.