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Creating The Essential Social Media Toolbox for 2019 4

In today’s culture, the term “social media” is met either with groans or delight depending on the audience. Despite the seemingly increasing backlash against platforms like Twitter and Facebook, these outlets still serve as great tools for reaching and engaging an audience. Furthermore there’s no doubt that social sites and...

Why More Small Businesses Are Embracing Remote Work 2

Wake up, make a pot of coffee, and start your long commute to the couch, kitchen table, or home office. This is what a lot of work days look like for people, whether they’re self-employed and home every day or part of the 70 percent who work remotely one or...

How Happy Employees Can Increase Profits 3

It’s often said that to make money, you have to spend money, but there is often a debate about where to spend that money and what really makes employees happy. Studies show that purpose, meaning, personal contributions, company culture, leadership, respect, and recognition all matter just as much or more...

Small Businesses Are Disproportionately Affected By Data Breach and Cybercrime: What You Can Do About It 3

It’s a wonder that small business owners often overlook cybercrime when considering threats to their business. Today, cybercrime is more prevalent than ever, with headlines showing instances of data breaches and business hacks year round. Yet, contrary to popular belief, a majority of cybercrime and data breach victims are, in...

Tools for Taking Your Small Business to the Next Level in 2019

Can 2019 be the year that your small business breaks out? It's certainly possible. If you have your eyes set on bigger things, these tools to help with your finances, marketing, and management can certainly come in handy and enable you to reach your business goals.

Building Up Your Brand’s Reputation and Relevance 3

Whether it’s a logo, jingle, or product, many well-known brands have built their reputation on the basis of a particular aspect of their company. For example, the Nike swoosh is instantly recognizable around the world, while the catchphrase “taste the rainbow” will be forever associated with Skittles. But symbols and...

Small Businesses Name E-Mail as Their Most-Used Marketing Tool 1

n addition to traditional mediums such as print, radio, and television, digital channels have also grown tremendously in recent years. However it may surprise some to learn that, according to a recent survey, e-mail is actually the most widely used marketing tool among small business owners.

Buying an Existing Business: Is it Right for You? 4

Let’s take a look at what you need to know about buying an existing business, including how to find business for sale, the pros and cons of this approach, how franchise opportunities differ from acquisitions, and what to consider once you do take the reigns.