Category: Small Business Tips

Small Business Tips

Small Businesses Are Disproportionately Affected By Data Breach and Cybercrime: What You Can Do About It

by Devin Morrissey 3
It’s a wonder that small business owners often overlook cybercrime when considering threats to their business. Today, cybercrime is more prevalent than ever, with headlines showing instances of data breaches and business hacks year round. Yet, contrary to popular belief, a majority of cybercrime and data breach victims are, in fact, small business. According to a Verizon Report, small businesses represented 61 percent of all data breaches in 2016, up...
Small Business Tips

Tools for Taking Your Small Business to the Next Level in 2019

by Jonathan Dyer
Can 2019 be the year that your small business breaks out? It's certainly possible. If you have your eyes set on bigger things, these tools to help with your finances, marketing, and management can certainly come in handy and enable you to reach your business goals.
Small Business Tips

Building Up Your Brand’s Reputation and Relevance

by Devin Morrissey 3
Whether it’s a logo, jingle, or product, many well-known brands have built their reputation on the basis of a particular aspect of their company. For example, the Nike swoosh is instantly recognizable around the world, while the catchphrase “taste the rainbow” will be forever associated with Skittles. But symbols and slogans are just a few of the ingredients that make up brand reputation. Whether you’re one of the millions of...
Small Business Tips

Small Businesses Name E-Mail as Their Most-Used Marketing Tool

by Jonathan Dyer 1
n addition to traditional mediums such as print, radio, and television, digital channels have also grown tremendously in recent years. However it may surprise some to learn that, according to a recent survey, e-mail is actually the most widely used marketing tool among small business owners.
Small Business Tips

Buying an Existing Business: Is it Right for You?

by Jonathan Dyer 4
Let’s take a look at what you need to know about buying an existing business, including how to find business for sale, the pros and cons of this approach, how franchise opportunities differ from acquisitions, and what to consider once you do take the reigns.
Small Business Tips

Basic Steps to Help Protect Your Business From Hackers

by Devin Morrissey 2
There are more cyber-criminals and hackers out there than ever before. Learn how to protect your business with these basic website protection protocols for your employees and your company.
Small Business Tips

Common Payroll Mistakes Business Owners Should Avoid

by Devin Morrissey
It can feel impossible to keep up with everything, especially in a landscape of ever-evolving regulations and standards. In order to keep your legal ducks in a row, as well as a happy staff, you can’t afford to make these common payroll mistakes.
Small Business Tips

How Your Business Can Help Overcome Facebook's News Feed Changes

by Jonathan Dyer
There's no doubt that Zuckerberg's announcement regarding the Facebook news feed updates should worry small business owners, bloggers, and brands. Nonetheless there are a few different tactics you can try to retain your place in followers' news feeds (or update them in other ways).