Even if they may sound hokey to some, the truth is that company mission statements can be a powerful tool. Not only will they help align your team around a clear common goal but may also serve to motivate you and help you overcome some of the hurdles that come...
While blogs and basic social media posts are still important tools for small business owners, there's a major shift toward video happening before our very eyes. Despite some perceived obstacles, such as investing in equipment and potentially hiring production staff, the truth is that entrepreneurs can start creating video content...
Growing pains are a normal part of running a successful small business. That said, these challenges are something that need to be considered ahead of time in order to resolve them as quickly as possible when they do arise.
Solar eclipses may not happen every day, but other promotional opportunities certainly do. Make sure your small business is taking advantage of appropriate tie-ins and using them to score some free publicity. Whether you put your efforts exclusively into social media, choose to reach out to potential news outlets, or...
Dreaming up a brilliant idea for a new small business can be thrilling. As a result there may be the temptation to essentially go from "zero to sixty" and rush through the planning process. Unfortunately this mode of attack can often lead to financial disaster should your idea fall apart...
Despite a somewhat confusing — if not humorous — name, time theft can be a serious issue for small business owners. Whether intentionally or not, your employees could be wasting your payroll budget and hurting your businesses profitability.
There's good reason why Facebook and Google are the current kings of the Internet: they know how to help other businesses. With the recent release of Facebook's Find Wi-Fi feature and the enhancement made to Google's Test My Site offering, these companies have given small businesses more opportunity to make...
There are many aspects that ultimately make for a great entrepreneur. From work ethic to ability, every business owner will have their set of strengths and weaknesses that may help or hinder them. That said, if entrepreneurs can learn to be frugal, decisive, collaborative, and motived, chances are they'll be...