FinTech Firm SoFi Introduces Two ETFs

Home » FinTech » FinTech News » FinTech Firm SoFi Introduces Two ETFs

FinTech Firm SoFi Introduces Two ETFs

As we’ve seen time and time again in the FinTech space, a major trend has found companies moving beyond their core product and introducing related but different services. For example this trend has brought a slew of branded debit cards to the market as startups position themselves as lower-cost alternatives to big banks. Now one FinTech is once again branching out, bringing exchange-traded funds (ETFs) to market.

This week SoFi introduced two ETFs: SoFi Select 500 ETF and SoFi Next 500 ETF, which will be traded on the New York Stock Exchange under the ticker symbols SFY and SFYX respectively. While Select 500 ETF includes the 500 largest U.S. stocks, the Next 500 ETF features stocks from the “next” 500 largest U.S. companies — in other words, the 501st through 1000th largest companies). According to SoFi, they partnered with  Tidal ETF Services for “the trust, strategy, administrative and operational aspects of the ETFs.” As of this writing, $SFY was priced at $10.07 a share with $SFYX at $10.10.

In a press release announcing the company’s ETF duo, SoFi Ceo Anthony Noto said, “When it comes to achieving financial independence, investing isn’t a choice — it’s a requirement. We designed these ETFs to make it as simple and easy as possible for anyone to start investing for the future, without any fees dragging on your returns.” To that point, each of these funds currently has fee waivers that will bring total fund expenses to zero. The company says that will continue to be the case through at last June 30th, 2020.

The introduction of the Select 500 and Next 500 ETFs is just the latest expansion announcement from FinTech lender SoFi in recent months. Previously the company unveiled its SoFi Invest platform that offers users fee-free Active or Automated trading. Additionally their SoFi Money accounts allow customers to earn 2.25% APY on their savings and access funds via a stylish debit card. Both of these features can be accessed through SoFi’s app — which, for the record, still offers personal loans, home loans, student loan refinancing, and more.

Even with this aggressive rollout of products, it seems SoFi isn’t done yet. The company says it now plans to add support for cryptocurrency trading to its SoFi Invest platform “in the coming months.” Interestingly, while such an announcement would be the biggest story of the quarter for some companies, it really pales in comparison to what else SoFi has rolled out this year alone. Needless to say the startup is certainly positioning themselves as a FinTech one stop shop and, as they put it, “giv[ing] our more than half a million members fast access to tools to get their money right.”


Also published on Medium.

Comments

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Author

Jonathan Dyer

I'm a small town guy living in Los Angeles looking to make solid financial decisions. I write for a number of finance websites, including HuffingtonPost and Business2Community. I founded DyerNews.com in 2015 to focus on personal finance and the emerging FinTech markets.

Other Articles by Jonathan Dyer

Automated Finance App Tally Raises $50 Million

When Silicon Valley looks at FinTech, they still see dollar signs. At least that's what the recent string of investments would suggest, with the automated finance app Tally being the latest recipient. As Fortune reports, the app has just closed a $50 million funding round. The Series C round was...

Bitcoin Price Returns to $10,000+

For the first time in more than a year, the price of a single Bitcoin is now higher than $10,000. While that's nearly half of its all-time high, it's more than double where it was late last year and into early this year. So could the world's largest cryptocurrency be...

Google My Business Announces New Features Including Welcome Offers

If you've ever Google'd services in your area, there's a good chance you've encountered Google My Business (GMB). These listings provide users with basic information about a location, providing hours of operation, photos, and more. While some of these listings simply pull data from available sources, Google also allows businesses...