Frontier Airlines Introduces “GoWild!” All-You-Can-Fly Annual Pass

Having lost out on the chance to acquire Spirit Airlines, Frontier is making a splash in a different way and offering flyers a unique opportunity. This week, the budget airline announced the launch of its GoWild! pass that essentially entitles passengers to 12 months of unlimited Frontier flights. What’s more, for a limited time, the new pass can be purchased for $599 — which is a fraction of the $1,999 price that GoWild will retail and renew at. Despite the early on-sale, travel with the pass won’t start until May 2nd, 2023.

With the GoWild! pass, travelers will be able to book and confirm flights the day before departure to Frontier destinations in the United States (including Puerto Rico). Passholders will pay $0.01 per segment in airfare on those bookings as well as any applicable taxes, fees, and charges. On that note, add-ons such as baggage or seat selection are not included. Notably, travel booked via GoWild! will not be eligible to earn miles or status but will count as activity that will extend the expiration date of any other miles customers have.

Although this pass is valid for more than 300 days a year, block out dates do apply. These include dates surrounding holidays and other busy travel times. Currently, block out dates through April 2024 have been posted and Frontier states that the calendar for May 2024 and beyond will be released before GoWild! passes reach their renewal dates.

Announcing the new offering, Frontier Airlines president and CEO Barry Biffle stated, “The GoWild! Pass is a terrific opportunity for people with flexible schedules who can hop on a flight on short notice and take advantage of the huge number of airplane seats that go empty each year. We invite our passholders to explore new cities, visit friends and family, and fly from snow to sun and back as often as they like with the freedom and flexibility of the GoWild! All-You-Can-Fly Pass.”

Surprisingly, Frontier isn’t the only carrier that’s experimented with flight subscriptions. Most recently, Alaska Airlines rolled out its Flight Pass, which includes travel between several California destinations as well as Las Vegas and Salt Lake City. That product currently starts at $49 a month for six trips a year, with options to go as high as 24 trips a year.

Overall, at this special (and very limited) $599 price, there may be travelers who find that the new GoWild! pass could be a great deal for them. However, the limitations of the pass — including the block out dates, short booking window, and lack of included amenities — could be dealbreakers. What’s more, the $1,999 retail price and the fact that the pass won’t be usable for nearly six months also complicate matters. Still, those who fly Frontier regularly might want to head to the airline’s site ASAP to see if the GoWild! pass might make sense for them.


Jonathan Dyer

I'm a small town guy living in Los Angeles looking to make solid financial decisions. I write for a number of finance websites, including HuffingtonPost and Business2Community. I founded in 2015 to focus on personal finance and the emerging FinTech markets.

Other Articles by Jonathan Dyer

Nitra Latest FinTech to Join Visa's Fast Track Program

A spending insights platform built for healthcare professionals is getting a big boost by joining up with a major card company. This week, Nitra announced that it was the latest startup to join Visa's Fast Track program. As a result, the company will now have access to Visa's global payment network, VisaNet Nitra is a FinTech offering spending management tools for private practice physicians. With the platform, clients can issue...

Stripe Raises $6.5 Billion, Now Valued at $50 Billion 

FinTech giant Stripe has just closed a massive funding round, but is once again cutting its valuation. The online payments company has announced that it's just raised $6.5 billion. The Series I included participation from returning investors Andreessen Horowitz, Baillie Gifford, Founders Fund, General Catalyst, MSD Partners, and Thrive Capital, while new investors GIC, Goldman Sachs Asset and Wealth Management, and Temasek also joined. Goldman Sachs served as sole placement...

Chase Reveals Q2 2023 5% Bonus Categories for Freedom Cards

One of the biggest perks of the popular Chase Freedom Flex card (and its predecessor the Chase Freedom card) is the ability to earn 5% cashback on categories that rotate each quarter. Currently, these categories include grocery stores, fitness clubs and gym memberships, and purchases at Target. Now, with the first quarter of the year drawing to an end, Chase has revealed its Q2 2023 bonus categories. From April 1st...