GoDaddy Unveils New Logo to Empower “The Everyday Entrepreneur”
To compete as a small business in the 21st century, there’s no question that you’ll need an effective website. For many, GoDaddy.com has been a starting point for this journey. With more than 19 million customers and 77 million domains under its registration, Arizona-based GoDaddy has become one of the most well-known website tools thanks to a combination of affordable registration, quirky ads, and more. Now the brand is looking to expand its appeal even further by introducing a new logo it says speaks to “The Everday Entrepreneur.”
Known as the “GO,” the updated logo was designed to empower small business owners according to the brand. The GO replace the long-used cartoony face that featured squiggly orange hair and green shades. Observers might also theorize that the latest logo is a bid to move beyond the brand’s controversial commercials from early last decade. However GoDaddy’s chief brand officer Cameron Scott told Quartz that those ads are now “ancient history” and that “We’re not hearing those conversations from our customers or prospects these days.”
Explaining the idea behind the new logo, GoDaddy Chief Marketing Officer Fara Howard said in a statement, “The GoDaddy brand stands for inclusive entrepreneurship and helping anyone who wants to change how they work and live for the better by bringing their ideas to life online. Regardless of where an entrepreneur is at in their journey, from taking the first step online to shipping a first order to conducting a new marketing campaign, GoDaddy is here to guide them along the way with advice, support and all of the tools necessary to succeed.” Similalry the aforementioned Scott added, “The GO says to our community that they can stand on their own two feet and go do what they love. When entrepreneurs see the GO, they know they have someone standing in their corner, championing their every step along the way, to turn their ideas into reality.”
If nothing else, the emphasis that GoDaddy is putting on their new logo and refreshed branding should serve as a reminder to small business about just how important such elements can be to your company’s success. Additionally, while GoDaddy seemingly doesn’t want to talk about their old strategies any longer, their ability to seemingly move beyond what some might call missteps is also a good lesson for entrepreneurs. Finally, if you’re a small business owner without a website, now would also be a great time to consider changing that — whether you go through GoDaddy or other website-building options.