GoDaddy Unveils New Logo to Empower “The Everyday Entrepreneur”

Home » Small Business » Small Business News » GoDaddy Unveils New Logo to Empower “The Everyday Entrepreneur”

GoDaddy Unveils New Logo to Empower “The Everyday Entrepreneur”

To compete as a small business in the 21st century, there’s no question that you’ll need an effective website. For many, has been a starting point for this journey. With more than 19 million customers and 77 million domains under its registration, Arizona-based GoDaddy has become one of the most well-known website tools thanks to a combination of affordable registration, quirky ads, and more. Now the brand is looking to expand its appeal even further by introducing a new logo it says speaks to “The Everday Entrepreneur.”

Known as the “GO,” the updated logo was designed to empower small business owners according to the brand. The GO replace the long-used cartoony face that featured squiggly orange hair and green shades. Observers might also theorize that the latest logo is a bid to move beyond the brand’s controversial commercials from early last decade. However GoDaddy’s chief brand officer Cameron Scott told Quartz that those ads are now “ancient history” and that “We’re not hearing those conversations from our customers or prospects these days.”

Explaining the idea behind the new logo, GoDaddy Chief Marketing Officer Fara Howard said in a statement, “The GoDaddy brand stands for inclusive entrepreneurship and helping anyone who wants to change how they work and live for the better by bringing their ideas to life online. Regardless of where an entrepreneur is at in their journey, from taking the first step online to shipping a first order to conducting a new marketing campaign, GoDaddy is here to guide them along the way with advice, support and all of the tools necessary to succeed.” Similalry the aforementioned Scott added, “The GO says to our community that they can stand on their own two feet and go do what they love. When entrepreneurs see the GO, they know they have someone standing in their corner, championing their every step along the way, to turn their ideas into reality.”

If nothing else, the emphasis that GoDaddy is putting on their new logo and refreshed branding should serve as a reminder to small business about just how important such elements can be to your company’s success. Additionally, while GoDaddy seemingly doesn’t want to talk about their old strategies any longer, their ability to seemingly move beyond what some might call missteps is also a good lesson for entrepreneurs. Finally, if you’re a small business owner without a website, now would also be a great time to consider changing that — whether you go through GoDaddy or other website-building options.


Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


Jonathan Dyer

I'm a small town guy living in Los Angeles looking to make solid financial decisions. I write for a number of finance websites, including HuffingtonPost and Business2Community. I founded in 2015 to focus on personal finance and the emerging FinTech markets.

Other Articles by Jonathan Dyer

Survey Shows Late Credit Card Payments Aren't Always About Being Broke

Everyone knows that carrying a balance on your credit card can lead to interest fees, adding to your debt. However there's another expensive risk that consumers may run afoul of: late fees. In fact a new survey from the personal finance site WalletHub finds that 46 million Americans anticipate missing...

LendingClub to Acquire Radius Bank for $185 Million

As various FinTech disruptors have grown over the years, some observers have theorized that banks would look to acquire these startups in order to integrate their services into their own (which has happened in some cases). However fewer would have guessed that things might end up the other way around... Introduces Coin-Creation Tool Called "Mint"

In 2017 — when Bitcoin broke-out, reaching a record of near $20,000 per coin — cryptocurrency suddenly became a phrase that even everyday Americans were at least somewhat familiar with. Of course the majority are likely only aware of Bitcoin itself and not any of the other multitude of tokens...