Credit Cards

Imprint Launches Latest Rewards Card: The Vice Wine Rewards Visa

The FinTech Imprint is at it again, announcing the launch of its latest co-branded rewards card — this time collaborating with The Vice Wine. With The Vice Wine Rewards Visa, customers can earn 3% back on purchases made at TheViceWine.com. Additionally, all other purchases made using the card will earn 1% back. Then, earned rewards can be redeemed on purchases from The Vice Wine, with no minimum redemption requirement. Currently, new cardholders can also earn a $10 rewards bonus just for signing up.

Like other Imprint “Rewards Cards” such as the WeWoreWhat card, The Vice Wine Visa is not a credit card nor is it a traditional debit card. Instead, the product is a bank-linked card that holds no stored funds. When users make purchases with the card, they will show as pending until the funds are then deducted from the linked external account. Note that applying for and using The Vice Wine Visa does not impact your credit and opening the card does not require a credit check. Also, Imprint cards are currently digital only, but can be added to mobile wallets such as Apple Pay.

To get started, customers are advised to scan the QR code on The Vice Wine Visa site. This will first direct them to the App Store or Google Play Store to download the Imprint app (if they don’t already have it installed) and then walk them through the steps of signing up. Meanwhile, those who already have an Imprint account can open the card with just a few taps, adding The Vice Wine Rewards Visa to their collection.

Commenting on the ethos of The Vice and this new rewards card, the company’s co-founder Malek Amrani said in a statement, “We pride ourselves in having a holistic understanding of our product and a direct hand in every phase – from picking the fruit and bottling the wine to marketing and selling. With this in mind, it was incredibly important for us to choose a rewards program that integrates seamlessly with our existing offerings, is easy to use, and provides real value for our customers.”

Imprint co-founder and CEO Daragh Murphy said of working with Vice Wine, “Our goal is to partner with brands like The Vice Wine that have highly engaged communities and provide their customers the most rewarding way to shop for their favorite products. It’s exciting to see partnerships like this come to life and work closely with growing brands as they develop new and innovative ways to give back.”’

Of the Imprint cards released so far, The Vice Wine Rewards Visa may be the most basic with its simple 3%-1% categories. Additionally, while some Imprint offerings allow for rewards to be redeemed anywhere, The Vice Wine card is limited to the brand itself. So, while this may prove to be a template for future offerings, it’s likely not at all attractive to those who aren’t regular Vice Wine customers. That said, thanks to Imprint’s rewards card structure, there’s little downside in opening the card for the bonus and redeeming it on the initial purchase. Then, if cardholders turn out to be fans, they’ll be able to take advantage of the 3% back going forward.

Also published on Medium.

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