Imprint Launches Latest Rewards Card: The Vice Wine Rewards Visa

The FinTech Imprint is at it again, announcing the launch of its latest co-branded rewards card — this time collaborating with The Vice Wine. With The Vice Wine Rewards Visa, customers can earn 3% back on purchases made at TheViceWine.com. Additionally, all other purchases made using the card will earn 1% back. Then, earned rewards can be redeemed on purchases from The Vice Wine, with no minimum redemption requirement. Currently, new cardholders can also earn a $10 rewards bonus just for signing up.

Like other Imprint “Rewards Cards” such as the WeWoreWhat card, The Vice Wine Visa is not a credit card nor is it a traditional debit card. Instead, the product is a bank-linked card that holds no stored funds. When users make purchases with the card, they will show as pending until the funds are then deducted from the linked external account. Note that applying for and using The Vice Wine Visa does not impact your credit and opening the card does not require a credit check. Also, Imprint cards are currently digital only, but can be added to mobile wallets such as Apple Pay.

To get started, customers are advised to scan the QR code on The Vice Wine Visa site. This will first direct them to the App Store or Google Play Store to download the Imprint app (if they don’t already have it installed) and then walk them through the steps of signing up. Meanwhile, those who already have an Imprint account can open the card with just a few taps, adding The Vice Wine Rewards Visa to their collection.

Commenting on the ethos of The Vice and this new rewards card, the company’s co-founder Malek Amrani said in a statement, “We pride ourselves in having a holistic understanding of our product and a direct hand in every phase – from picking the fruit and bottling the wine to marketing and selling. With this in mind, it was incredibly important for us to choose a rewards program that integrates seamlessly with our existing offerings, is easy to use, and provides real value for our customers.”

Imprint co-founder and CEO Daragh Murphy said of working with Vice Wine, “Our goal is to partner with brands like The Vice Wine that have highly engaged communities and provide their customers the most rewarding way to shop for their favorite products. It’s exciting to see partnerships like this come to life and work closely with growing brands as they develop new and innovative ways to give back.”’

Of the Imprint cards released so far, The Vice Wine Rewards Visa may be the most basic with its simple 3%-1% categories. Additionally, while some Imprint offerings allow for rewards to be redeemed anywhere, The Vice Wine card is limited to the brand itself. So, while this may prove to be a template for future offerings, it’s likely not at all attractive to those who aren’t regular Vice Wine customers. That said, thanks to Imprint’s rewards card structure, there’s little downside in opening the card for the bonus and redeeming it on the initial purchase. Then, if cardholders turn out to be fans, they’ll be able to take advantage of the 3% back going forward.


Also published on Medium.

Leave a Reply

Your email address will not be published.

Author

Jonathan Dyer

I'm a small town guy living in Los Angeles looking to make solid financial decisions. I write for a number of finance websites, including HuffingtonPost and Business2Community. I founded DyerNews.com in 2015 to focus on personal finance and the emerging FinTech markets.

Other Articles by Jonathan Dyer

Progressive Announces "Driving Small Business Forward" Grant Program

Small business owners hoping to add some wheels to their operation may have a chance to do so thanks to a newly-announced grant opportunity. The well-known insurance provider Progressive has announced the launch of its Driving Small Business Forward grant program. Partnering with the accelerator Hello Alice, this program is specifically aimed at Hispanic entrepreneurs and will include 10 $25,000 grant winners. These funds can then be used toward the...

Banking-as-a-Service Platform Unit Raises $100 Million

Put another tally mark on FinTech "megadeal" board for 2022. This week, Unit announced that it had closed a $100 million round. The Series C was led by Insight Partners. Existing investors such as Accel, Better Tomorrow Ventures, and Flourish Ventures also participated along with newcomers Moving Capital and Stepstone. Notably, the round valued the company at $1.2 billion, earning it "unicorn" status. To date, Unit has now raised a...

Robinhood Announces Non-Custodial Web3 Crypto Wallet

After finally rolling out a crypto wallets feature in their trading app and recently listing four additional assets, Robinhood plans to double down on cryptocurrency once again. In a blog post, the company announced that it was developing a non-custodial, web3 wallet. Once launched, this wallet will give users greater total control of their crypto as well as provide access to other decentralized web features. Most notably, while this offering...