When compared to social networks like Twitter and Facebook, Instagram has proven a hard nut to crack for many business owners. While the app’s popularity and strong engagement rates make it a must for marketers, Instagram has notoriously lagged behind other platforms on certain features, such as the ability to schedule posts in advance. At long last that particular problem is slowly being corrected as the app’s API will now include support for scheduling posts to business accounts.
According to TechCrunch, the added feature will allow certain third-party apps to offer post scheduling for Instagram. However no such option will exist in the app itself and the new function will not extend to ads. Prior to this some services like Viraltag offered workarounds that would help business owners and social media managers post content at their desired time, although these solutions still required the final posting to be executed manually.
One of the first services to support scheduling for Instagram following this update is Hootsuite. In a statement regarding the new feature, Hootsuite CEO Ryan Holmes said, “The scheduling and publishing of Instagram content has been the number one request for our 16 million customers. Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.”
The introduction of this feature actually comes with the larger announcement that Instagram will be moving away from its standard API and towards its newer Instagram Graph API over the next couple of years. Graph API will allow users to view greater analytics for their posts as well as moderate comments. In other words, Instagram aims to make social media management a lot less of a headache for businesses using their platform.
Although the addition of post scheduling may seem like a minor change to some, small business owners who love Instagram but hate how time intensive posting can be likely realize what a big deal this move really is. Of course this also means that, if you’re not already investing in a social media management tool, now may be the time to shop around as various platforms begin rolling out support for the new feature. Overall this is definitely positive news from Facebook and company at a time when most of their announcements have been bad news for businesses.