Renters Loyalty Program and Credit Card Bilt Rewards Raises $60 Million

Home » FinTech » FinTech News » Renters Loyalty Program and Credit Card Bilt Rewards Raises $60 Million

Renters Loyalty Program and Credit Card Bilt Rewards Raises $60 Million

Just three months after debuting, Bilt has announced that it’s raised $60 million in a growth fund round. Investors include the likes of Wells Fargo and Mastercard as well as a group of real estate owners including Blackstone, AvalonBay Communities, Douglas Elliman, Starwood Capital Group, and several others.

Launched earlier this summer, Bilt offers a loyalty program for renters. The Bilt Alliance is a collection of more than two million rentals across the country, each allowing tenents to earn points when they pay their rent. These points can then be redeemed toward future rent payments or even a down payment on a house. Alternatively, they can be transferred to travel partners including American Airlines AAdvantage, Emirates Skywards, KLM-Air France FlyingBlue, World of Hyatt, and IHG Rewards at a 1:1 rate.

In addition to the loyalty program, Bilt also offers a credit card specifically aimed at renters. Not only can BIlt Mastercard customers make rent payments on their card without fees but will also earn 1x points on their transaction. In the event that the cardholder’s landlord doesn’t accept credit cards or isn’t part of the Bilt Rewards Alliance, customers can pay rent through the Bilt app and a check will be sent to their landlord.

Notably, with this week’s announcement, Bilt also revealed some changes to the Bilt Mastercard. The first is the aforementioned 1x on rental payment (up to 50,000 points on rent per year). Previously, customers could earn “up to 2x” but needed to meet some requirements in order to earn that amount. Elsewhere, customers can earn now 2x points on travel purchases and 3x points on dining. All other purchases will earn 1x points. However, in order to earn points, cardholders will need to make at least five transactions per month. The Bilt Mastercard carries no annual fee.

Commenting on the idea and vision behind Bilt, the company’s CEO and founder Ankur Jain said in a statement, “The concept of Bilt is simple/ And the support from our partners in this early funding round validates that we are serving a real need for both consumers and businesses.” Jain continued, “In the same way airlines and hotels have created loyalists through their rewards programs over the last several decades, Bilt has introduced a new way to turn renting into an enjoyable experience that benefits everyone, and can even build a path towards homeownership. We are continuing to add enhanced benefits and new partners to build the best program possible, and we’re only just getting started.”

While Bilt is still in the process of rolling out, what the program and card propose are quite revolutionary. Although other platforms such as Plastiq have previously allowed credit card customers to pay rent even if landlords don’t directly accept cards, the fees associated with this method rarely made them a good deal for consumers. Thus, Bilt’s disruption in this area could prove popular with consumers — hence the interest from investors. Ultimately, with Bilt already making changes and improvements to their product after only a few months, it will be fascinating to see what the program is able to accomplish going forward.


Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


Jonathan Dyer

I'm a small town guy living in Los Angeles looking to make solid financial decisions. I write for a number of finance websites, including HuffingtonPost and Business2Community. I founded in 2015 to focus on personal finance and the emerging FinTech markets.

Other Articles by Jonathan Dyer

GoHenry Introduces "Money Missions" Encouraging Financial Education

After raising $40 million late last year and expanding into the United States, the kid-centric FinTech app GoHenry has now added a significant feature to its platform. This week, the app announced the debut of Money Missions. With Money Missions, children can learn about various personal finance topics while earning...

Cardless Launches Boston Celtics Credit Card

The FinTech Cardless has just revealed its latest product. This time around, the company has partnered with the famed Boston Celtics to create the aptly named Boston Celtics Credit Card. In terms of rewards, fans can earn 7x points on Celtics tickets as well as on rideshare and streaming service...

Gas Prices Continue to Rise Nationally as Oil Prices Surge

Oftentimes, when the autumn season starts, motorists may notice that gasoline prices fall along with the leaves and temperatures. Unfortunately, this year seems to be bucking that trend. Instead, despite the summer road trip season ending, gas prices continue to inch upwards. According to data from the app GasBuddy (which...