Sutton Bank, BHB Announce Banking-as-a-Service Association

With the FinTech sector continuing to grow at a rapid pace, numerous startups have turned to FDIC-insured banks to help power their platforms. These types of partnerships have since become known as “banking as a service,” with the licensed institutions being known as BaaS Banks. Now, one such bank is helping create an association to help support like-minded institutions.

Sutton Bank and Bankers Helping Bankers have announced the launch of the BaaS Association. According to the site, the organization will advocate for the responsible delivery of banking-as-a-service and will promote best practices. To do this, the group will also aim to work closely with regulators in order to help standardize compliance. Additionally, the Association plans to help connect licensed institutions with non-bank startups seeking partners.

At this time, the BaaS Association will offer two membership types: Members and Affiliate Members. The former is for existing BaaS banks and includes a private chat board, representation to state and federal regulators, access to online events, and voting rights. Meanwhile, Affiliate Memberships are available for institutions looking to become Baas Banks, as well as FinTechs and vendors. These Affiliate Members will also have representation to regulators, will be able to access special online events, and more. Those interested in joining can find sign-up information on the BaaS Association website.

Boasting “Old-Fashioned Innovation,” Sutton Bank is one of the most popular partner banks for FinTech startups. Currently, the bank works with the Bitcoin rewards app Fold, the all-in-one digital banking platform Revolut, and the ever-popular Cash App, among others. Meanwhile, some of the other most-active partner banks in the sector include Cross River — which just raised a $620 million Series D — Metropolitan Commercial Bank, NBKC, and many more.

Announcing the Association and the need for it, Sutton Bank’s SVP and Chief Payments Officer Robert Keil stated, “Community banking is experiencing a number of challenges. Banking-as-a-Service is one offering that enables banks to generate alternative revenue and predictable fee income.” Keil continued, “Furthermore, by partnering with select FinTech organizations, smaller community banks are able to offer banking services to large numbers of the unbanked and underbanked population. Having an association for banks active in this space will only help to continue the momentum and further strengthen consumers and community banking alike.”

Similarly, Bankers Helping Bankers co-founder Tanner Mayo said in a statement, “BaaS banks are mostly community banks, a few are larger, but one thing they have in common is that they are the top earning banks in the United States. The BHB BaaS Association is representing the greatest hope in a generation for the future of community banking, embracing new technologies and new diverse products that are more inclusive for all.”

With the backing of Sutton and BHB, it will be interesting to see whether the BaaS Association can rally other popular banks as well as FinTechs to work together. If so, the association could well prove to be a useful resource for new startups that encounter an occasionally ambiguous regulatory landscape. Hopefully, by working together, the BaaS Association can help the banking-as-a-service practice grow in the years ahead.


Jonathan Dyer

I'm a small town guy living in Los Angeles looking to make solid financial decisions. I write for a number of finance websites, including HuffingtonPost and Business2Community. I founded in 2015 to focus on personal finance and the emerging FinTech markets.

Other Articles by Jonathan Dyer

X1 Opens Waitlist for New X1+ Credit Card

A neo-credit card issuer is looking to build upon its early success and expand its line-up. This week, X1 announced the upcoming X1+ card while opening a waitlist for the product. With the X1 being billed as "the world’s smartest credit card," this latest offering is being hailed as the only credit card for smart travel. The X1+ is expected to launch this spring and will carry an annual fee...

Bilt and Point.Me Partner for Award Flight Search Integration

With several credit cards, customers can earn points that can then be transferred to various travel programs and redeemed for flights or hotel bookings. Unfortunately, finding and booking the best award travel deals isn't always as straightforward as one might assume. To assist with that, Bilt has unveiled a new integration with Point.Me that will help its rewards members search for award flights on airlines that participate in Bilt's transfer...

Zurp Raises $5 Million for Creator Experience Rewards Credit Card

A FinTech looking to marry credit card rewards with the creator economy has just closed a fresh round of funding. This week, Zurp announced that it had raised $5 million to create a "credit card for experiences." New Form, MAGIC Fund, Launchpad VC, OVO Fund, Darling Ventures, and Animal Capital all participated in the pre-seed fund along with a number of strategic investors. Zurp is a startup looking to create...