T-Mobile Announces Paramount+ Perk for Post-Paid Customers

Over the past several years, the entertainment landscape has shifted tremendously with the advent of streaming services. While this trend initially enabled consumers to save money via so-called “cord-cutting,” the sheer number of platforms that have popped up has begun to bloat some customers’ entertainment budgets. To help ease some of that burden, wireless carrier T-Mobile announced that customers will soon be able to enjoy Paramount+ for free thanks to a partnership with the streaming platform.

Starting November 9th, T-Mobile and Sprint customers with postpaid consumer wireless or home internet plans will be eligible to receive  12 free months of Paramount+ Essential for free. The “Essential” option is Paramount+’s lowest service tier, typically costing $4.99 per month or $49.99 per year. It includes limited ads but features access to “tens of thousands” of television episodes and movies, NFL on CBS live, soccer events such as Champions League live, and 24/7 live news with CBSN. Of note, after the one year of service is up, the subscription will automatically renew at the going rate unless canceled.

In a press release announcing the partnership, T-Mobile emphasized the scope of the offer, with the telecom’s president of Consumer Group Jon Freier noting, “At T-Mobile, EVERYONE means EVERYONE. And now, every one of our postpaid consumers can get a mountain of awesome entertainment with Paramount+ Essential on Us for a full year. That’s true whether you have a consumer or a home internet plan and whether you have a new Magenta MAX plan or are on a plan from 10 years ago.”

Meanwhile, ViacomCBS Streaming’s Chief Strategy Officer and Chief Business Development Officer Jeff Shultz said, “The partnership with T-Mobile is a key part to our growth strategy as we continue to scale Paramount+ to become a global leader in streaming. This incredible offer is available to T-Mobile’s full suite of postpaid consumers, exposing Paramount+ to a massive new and diverse audience that will have the opportunity to experience the service’s unmatched content portfolio and unique value proposition as a total household product.” 

This is far from the first streaming offer T-Mobile has made to its customers. In 2017, the company introduced its popular Netflix on Us promotion, which continues to this day. More recently, the company has enabled customers to access one free year of Apple TV+ — although this particular deal is only available to those with Magenta and Magenta Max plans. Elsewhere, customers were also previously able to sign-up for a free year of Quibi, although that Jeffrey Katzenberg-backed service didn’t end up making it to its one-year anniversary.

Overall, this upcoming offer is good news for the wide swath of T-Mobile and Sprint customers who will now be able to add Paramount+ to their entertainment mix without spending extra. However, those who do take advantage of this deal should be sure to set a renewal reminder for themselves so that they can cancel if needed before getting charged. For more details on this promotion, be sure to visit T-Mobile’s site.

Author

Jonathan Dyer

I'm a small town guy living in Los Angeles looking to make solid financial decisions. I write for a number of finance websites, including HuffingtonPost and Business2Community. I founded DyerNews.com in 2015 to focus on personal finance and the emerging FinTech markets.

Other Articles by Jonathan Dyer

Gas Prices Reach New Record Highs Ahead of Memorial Day Holiday

With the Memorial Day holiday weekend ahead, motorists are likely to be paying more to fill their tanks. According to the latest figures from GasBuddy, average gas prices hit new record highs this past week — marking the fifth week in a row that prices have climbed. The app's data (collected from more than 150,000 stations across the country) show an average price of $4.57 per gallon, which is up 11¢ from...

Progressive Announces "Driving Small Business Forward" Grant Program

Small business owners hoping to add some wheels to their operation may have a chance to do so thanks to a newly-announced grant opportunity. The well-known insurance provider Progressive has announced the launch of its Driving Small Business Forward grant program. Partnering with the accelerator Hello Alice, this program is specifically aimed at Hispanic entrepreneurs and will include 10 $25,000 grant winners. These funds can then be used toward the...

Banking-as-a-Service Platform Unit Raises $100 Million

Put another tally mark on FinTech "megadeal" board for 2022. This week, Unit announced that it had closed a $100 million round. The Series C was led by Insight Partners. Existing investors such as Accel, Better Tomorrow Ventures, and Flourish Ventures also participated along with newcomers Moving Capital and Stepstone. Notably, the round valued the company at $1.2 billion, earning it "unicorn" status. To date, Unit has now raised a...