Truebill App Rebrands to Rocket Money

In recent years, one of the most talked about personal finance apps has been Truebill. Founded in 2015, the platform has since helped users save a reported $250 million — including $150 million this year. Now, Truebill is changing its name and will continue on as Rocket Money.

This name change comes following Rocket Companies’ acuqision of Truebill in December 2021. The purchase cost Rocket $1.275 billion in cash. When the deal was announced, Rocket Companies CEO Jay Farner said of the platform, “We are very impressed with what Truebill has created – providing a simple, intuitive client experience to help its users save significant money. The company is a perfect fit for the Rocket platform. Truebill’s work helping Americans keep track of their finances and providing guidance that leads to better financial outcomes follows the same philosophy as Rocket Companies – leveraging the power of technology to remove the friction from complex transactions – and applies it to everyday life.”

Rocket Money will continue to offer users a suite of money management tools. This includes spending insights, credit monitoring, bill negotiation, automated savings, and more. While the app itself is free, a Premium version as well as other optional paid services are also available. Among the more recent offerings from what was Truebill are a net worth tracker as well as a web version of the platform, allowing those who prefer desktop computers over mobile devices to access their financial info.

In a blog post announcing the rebranding, Truebill CEO Haroon Mokhtarzada wrote, “As part of the Rocket platform, Rocket Money will seamlessly deliver the information, services, and products our members need along all stages of their financial journey.”

Mokhtarzada continued, “Far beyond expense tracking and subscription cancellation, we’ll be better equipped to support you across more areas of your finances, whether that be helping you save, gaining access to credit, buying a home, and more. We’ll seamlessly integrate the financial products and insights you need when you want them, all through the app you already know.”

On the one hand, changing the name of the app to Rocket Money makes sense given the app’s new parent company and its suite of services. However, the “Truebill” name has certainly been making the rounds as the platform has grown — not to mention their various ad campaigns in recent months. Of course, the app does have one advantage as those who are already using the service should have a seamless transition to Rocket Money, hopefully leading to little resistance. Will the new Rocket Money continue its upwards trajectory? We’ll have to wait and see.

Leave a Reply

Your email address will not be published.

Author

Jonathan Dyer

I'm a small town guy living in Los Angeles looking to make solid financial decisions. I write for a number of finance websites, including HuffingtonPost and Business2Community. I founded DyerNews.com in 2015 to focus on personal finance and the emerging FinTech markets.

Other Articles by Jonathan Dyer

July Report: U.S. Economy Regains Jobs Lost During Pandemic

In March of 2020, following a month that saw unemployment fall to 3.5%, the United States economy shed 459,000 jobs. This was followed up by a massive 20.5 million job loss in April, bringing unemployment to 14.7%. Now, 27 months later, the U.S. has returned to that February 2020 high. According to the latest Bureau of Labor Statistics report, the economy added 528,000 jobs in July. This was more than...

American Express Global Pay for Small Businesses Launches

A new offering from American Express is aiming to make international business-to-business payments easier for owners. This week, the company announced the launch of Global Pay. Using this digital platform, U.S. small businesses can make secure B2B payments to suppliers in more than 40 countries. With the mobile-friendly service, businesses will be able to see exchange rates at the time that they create payments and will be able to view...

Bask Bank Increases Mileage-Earning for AAdvantage Savings

In recent months, the United States economy has seen several trends emerging at once. While the most notable of these has been inflation, increasing interest rates and growing demand for travel have been two other major stories. Combining those latter two, this week, Bask Bank announced a change to its airline miles-earning account. Launched in early 2020, the Bask Mileage Savings Account allows customers to earn American Airlines AAdvantage miles...