Square Announces Postmates, DoorDash Integration for POS System
With the growing popularity of food delivery services like Uber Eats, Doordash, and others, some restaurants have found that managing orders has become complicated and requires multiple devices. Now Square is looking to solve that problem by allowing businesses to access multiple platforms in one place. This week the company announced that it was integrating order management for Postmates and Doordash into their Square for Restaurants POS system.
In addition to the ability to process Postmates and Doordash orders through their Square systems, the company will also introduce support for the app Chowly. As VentureBeat notes, this software already connects various other delivery platforms such as UberEats, GrubHub, and more. It’s also worth noting that Square had previously integrated with Cavier — a platform the company acquired in 2014.
With the update, Square for Resturant sellers will be able to seamlessly manage all their delivery orders from Square, including having tickets sent to the kitchen. In contrast, some locations currently need to manually enter incoming orders from third-party platforms. Square notes that its restaurant customers won’t need to pay any extra fees in order to use the new integrations. Moreover they also announced that support for these services will soon roll out beyond Square for Restaurants and arrive on the company’s free Point of Sale app.
Announcing the new delivery service integrations, Square’s seller lead Alyssa Henry said in a statement, “Juggling different delivery platforms and managing multiple tablets is a huge pain point for our restaurant sellers, and now we are addressing this problem head-on. Now all delivery orders, whether via Caviar, Postmates, DoorDash, or platforms integrated through Chowly, can be automatically sent to the point of sale and routed directly to the kitchen, helping sellers reduce labor costs, food waste, and other potential errors that result from manual order entry.” A press release from the company also featured a quote from New York restaurant Dell’anima co-owner Jacob Cohen who said of the new integrations, “With a click of a button, the ticket is now sent directly to the kitchen, where the back-of-house team can prepare the meal as if it were any other order. And best of all, it allows us to have another source of business with no additional workload on our end.”
For small business restaurants owners, Square’s latest update could certainly help alleviate some of the headaches that come with managing multiple delivery service options. It’s also interesting to see that a similar offering will be coming to the other POS products in the future. If nothing else it shows that, while the company has evolved and diversified over time, they haven’t forgotten the small business customers at their core.